Plano is a company founded on the belief that outdoor adventures go beyond the fish you catch or the game you carry out, but the  experience you take in. These experiences are unlimited and available to everyone, and we appreciate and understand the  determination outdoorsmen have to pursue their passion because we are a company built on that same passion and love  for the outdoors. Fishing can be an adventure, an escape and an outlet. But one thing it should never be is complicated.

Success doesn’t just land in your lap. To truly master a skill, you need two things: preparation and repetition. Anglers generally don’t have a problem with the practice part. However, finding the right gear that performs when you need it is never a given. That’s where we come in. Since 1938, Frabill has been trusted to position anglers for success. From bait management solutions, to landing nets, we provide a robust collection of high-quality, performance-driven products to help you reach your fishing goals. Whether you’re seeking records or memories, we’re here to create experiences that are not just enjoyable, but truly unforgettable.

The SEA DOG range of products have been around for many years and are proudly manufactured right here is Australia. The SEA DOG range includes, Vertical rod Racks, Horizontal rod racks and Berley pots. All products are made from high impact plastic and will not rot, splinter or rust.